VDA refers to the system or method of management, scheduling, and tracking of video content across multiple channels from one primary source. A combination of OTT and MCN, VDA is a single, powerful platform that can be easily managed to reach larger audiences.
Cities are competing for growth, business, and opportunity. Cities need to showcase their unique offerings and bring attention to their economy, culture, and community.
Local organizations must find new ways to reach and engage online communities in order to remain relevant and expand their brands in the new era of online media.
All age groups, especially Millennials, are watching less local news on TV, yet everyone remains interested in their local communities and special interests.
Many local organizations have struggled to shift away from traditional media while trying to build their own digital media systems.
NEED AN EXAMPLE? LOOK TO THEA.
THEA (The A) is Atlanta’s Creator Network. THEA serves as the marketing platform for Metro Chamber and is supported by local sponsors. It operates as a distribution platform for local creators and brands.
Endavo is the canvas for you to use to highlight and support your local community and brands.
Launch new channels in days
Focus on content and marketing, let us do the rest behind the scenes
Allow independent channel management but retain moderation and curation control
Seamlessly provide all the analytics your channel partners need from their syndicated channels
No hardware, software or technical resources required. Minimal administrative resources required (seriously!)
Flexibility to seamlessly add new services such as live streaming
Easily create new revenue with sponsored programming, advertising, subscription, or transactional services
Create channels and playlists that can be easily syndicated to other networks including YouTube.
"Visually we wanted our platform to be on par with Netflix or Hulu. Endavo allows for that functionality. And from a technological standpoint, we wanted to be able to syndicate the contents of all of our different partners. Before it was manual, but now with Endavo’s syndication feeds we can automatically get the content where it needs to go."
"When we searched for a platform to help us launch a multichannel creator network, we were glad we found Endavo. They empowered us with an entire turnkey platform that got our network launched everywhere in no time, allowing us to focus on building OTT distribution for the network and our creators.”
"THEA gives Atlanta the opportunity to be a mecca of enterprise and entertainment in the digital world. THEA allows us to tell Atlanta’s story around the world in an unprecedented way while also positioning our content creators in an optimal way to be discovered . We now have the tool and the content that will accelerate and curate this discoverability thanks to Endavo"
Drop us a note and we will be in touch!
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